- FARFETCH presents an exclusive capsule collection in partnership with AMI Paris to celebrate the Year of the Fire Horse.
- The campaign also includes capsules from Burberry, Diesel, Etro, Marc Jacobs, Marni, Moncler, Thom Browne and Tory Burch.
LONDON, UK. 15 January - FARFETCH, the global platform for luxury, announces its 2026 Lunar New Year Campaign, featuring an exclusive collection in partnership with AMI Paris. The collection is part of a broader edit celebrating the arrival of the Year of the Fire Horse, and includes sweaters, cardigans, hoodies, T-shirts and shirts featuring intarsia-knit horse motifs and embroidered logos.
Launching on Monday, 19 January and running for three weeks, the Lunar New Year edit will be available globally. It invites customers to embrace the spirit of renewal and prosperity with a curation infused with festive symbolism, celebrating the energy of the Year of the Fire Horse.
Doralice Belli, Head of Merchandising at FARFETCH, said: "We are delighted to present this curated selection of Lunar New Year collections, led by our exclusive capsule with AMI Paris. Our goal is to serve as the ultimate destination for our customers during key cultural moments, providing them with a unique blend of iconic tailoring and effortless streetwear. With a vibrant palette signifying good fortune and strength, this campaign perfectly captures the celebratory spirit of the Year of the Fire Horse through a truly exclusive lens."
In addition to the AMI Paris exclusives, FARFETCH will also launch a comprehensive selection that includes a focus on partywear and gifting, ensuring a diverse range of styles and interpretations of the festive season to cater to every taste.
Exclusives: AMI Paris
Lunar New Year capsules included in the campaign: Burberry, Diesel, Etro, Marc Jacobs, Marni, Moncler, Thom Browne and Tory Burch.
About FARFETCH
FARFETCH is the global marketplace for the luxury fashion industry, connecting customers in over 190 countries and territories with items from over 1,400 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
For further information, please contact:
press@farfetch.com