In May 2015, FARFETCH acquired Browns, an iconic British fashion and luxury goods boutique. Browns operates in the flagship Browns Brook Street and leverages our platform's applications. Ownership of Browns enables us to understand the luxury fashion ecosystem through the lens of an iconic boutique. In addition to enhancing our credibility in fashion, Browns also serves the critical mission of pioneering innovations developed under our Luxury New Retail strategy, including providing a luxury fashion boutique environment to test our FARFETCH Connected Retail suite of technology products and other FARFETCH Platform Solution services.
Browns was purchased in the 1970’s by Joan and Sidney Burstein from Sir William Piggot Brown. At a time when there were no luxury multi-brand boutiques in the UK, Joan Burstein and her husband Sidney bought the first of five Georgian townhouses on South Molton Street and changed the course of retail and fashion history in the UK. They were known for their pioneering spirit, introducing many now-famous fashion brands to fashion lovers for the first time – this is a spirit which still exists today.