In May 2015, Farfetch acquired Browns, an iconic British fashion and luxury goods boutique. Browns operates two retail stores in London, on South Molton Street and Browns East in Shoreditch, and also leverages applications on our platform. Ownership of Browns enables us to understand the luxury fashion ecosystem through the lens of a boutique. In addition to enhancing our credibility in fashion, Browns also serves the critical mission of pioneering innovations developed under our Augmented Retail strategy, including providing a luxury fashion boutique environment to test our Farfetch Store of the Future technology.
Browns was purchased in the 1970’s by Joan and Sidney Burstein from Sir William Piggot Brown. At a time when there were no multi-brand boutiques in the UK, Joan Burstein and her husband Sidney bought the first of five Georgian townhouses on South Molton Street and changed the course of retail and fashion history in the UK. They were known for their pioneering spirit, introducing many now-famous fashion brands to fashion lovers for the first time – this is a spirit which still exists today.