LONDON, UK – 15 OCTOBER 2026 - FARFETCH, the global platform for luxury, reveals its 2026 Holiday Campaign, celebrating the season through the lens of Marili Andre and Sharna Osborne. The seasonal campaign spotlights women’s and men’s curated edits that serve as the ultimate inspiration for festive partywear, luxury gifting, and holiday getaways.
Statement Partywear & Timeless Gifts
The campaign features a series of curated edits of most-wanted gifts for her and for him, thoughtfully categorised across small luxuries, exceptional and playful gifts, fine jewellery and watches, and pre-owned finds, featuring archival icons from brands like Hermes and Chanel. The selection of most-wanted luxury gifts spotlights pieces to cherish forever, from iconic accessories such as a pair of Prada loafers, to cult-favorites like the Maison Margiela’s Tabis. The campaign also covers a wide variety of partywear edits, from bold pieces by Dolce&Gabbana, Ferragamo or Balmain, to informal styles from 16Arlington and Valentino Garavani, and our best pick for any vacation need: skiwear pieces from Perfect Moment, Goldbergh and more, iconic warm weather options by Pucci, Missoni and others, and cozy loungewear to spend the holidays in relax, courtesy of Brunello Cucinelli, Ralph Lauren and co.
Doralice Belli, Senior Head of Commercial Go-to-Market at FARFETCH, said: “The Holiday campaign captures the true spirit of FARFETCH: a celebration of individuality and choice. Our edits bring together small luxuries, rare collector’s pieces, timeless gifts and unexpected finds, alongside outfits for every kind of celebration or holiday escape, reflecting the different ways our customers celebrate around the world. It’s the campaign we have the most fun with because it allows us to play with different styles and showcase what we do best: bringing together an extraordinary breadth of luxury fashion so our customers can make the season their own.”
About the Photographers
Marili Andre is a fashion photographer known for her dynamic, elevated approach to portraiture and campaign imagery. Her work captures movement and authentic human connection, emphasising spontaneous gestures, raw intimacy, and heightened realism.
Sharna Osborne is an artist and photographer celebrated for her distinct, multi-format aesthetic and unconventional lens. Her work brings a playful wit and tactile energy to this season's gifting edit.
Both share an appreciation for real-feeling imperfection, together reflecting two sides of the season: dressing up for yourself and finding something special for someone else.
Elevated unboxing experience with FARFETCH FIRST
For the festive season, the newly redesigned FARFETCH box offers the ultimate finishing touch. Items delivered under FARFETCH FIRST, the premium next-day delivery service across Europe, will arrive with an elevated unboxing experience that makes holiday shopping even more special.
The 2026 Holiday Campaign and curated edits are already available globally on FARFETCH.com.
About FARFETCH
FARFETCH is the global marketplace for the luxury fashion industry, connecting customers in over 190 countries and territories with items from over 1,400 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
For further information, please contact:
press@farfetch.com