- The SS23 campaign features Desperate Housewives actress Marcia Cross and model Younes Bendjima
- Marcia adds to the line up of cult pop culture icons who’ve starred in previous FARFETCH brand campaigns
- The SS23 campaign will be extended and amplified by the FARFETCH community across TikTok and Instagram
LONDON, U.K. March 29, 2023 – FARFETCH Limited (NYSE: FTCH), the global destination for modern luxury, presents its new SS23 global brand campaign. The campaign stars actress Marcia Cross, renowned for her iconic role as Bree Van de Kamp in Desperate Housewives and model Younes Bendjima.
Marcia completes the trilogy around pop culture icons who have featured in previous FARFETCH brand campaigns which have starred actresses Kim Cattrall and Leighton Meester.
The new campaign celebrates iconic luxury pieces in your wardrobe and the idea that you only need to dress for yourself - not anyone else. In one scene, Marcia is seen getting dressed up for herself and dancing contentedly alone in a gorgeous red Ferragamo dress.
Marcia is also seen dressed in a beautiful statement Dolce & Gabbana leopard print coat stating, “I’m so tired of everybody else’s opinions, I can make my own choices” with Younes seen shot fully clothed wearing a black sleeveless blazer by JIL SANDER, commenting, “What can you lose, when you’re doing you?”
Yannis Henrion, Creative Director, FARFETCH, said:
“We are so excited to bring this unlikely pair of style icons together for this new campaign: Marcia is celebrated as an icon for her confidence and fierce style - admired by both fans who watched Desperate Housewives when it first came out and those who who are (re)discovering Desperate Housewives and Melrose Place via TikTok. We wanted to give Marcia the opportunity to show what her own style looks like since she is just as iconic and fierce in real life as in her best on-screen roles.
Younes has such a quiet aura to himself, a kind soul with impeccable style. It’s brilliant to be able to portray both sides of the spectrum; showing two great personalities who love to express themselves with their style and make up their own aesthetic”.
The SS23 campaign narrative will be extended globally by the FARFETCH community across social media including TikTok and Instagram with creators who will create content inspired by the campaign, with sound being a key recognisable emotive ingredient across all content. The FARFETCH community will be invited to recreate their favourite scenes from the campaign using our soundtrack and talent sound bites.
Leveraging the hugely popular unboxing trend on social platforms, it will also adopt an ownable consistent format of co-creating with FARFETCH around unboxing key product(s) as chosen by our community. Using #YourChoiceYourFARFETCH, the FARFETCH community will showcase a key product of their choice that speaks to their personal style, in a way that is unique for FARFETCH as inspired by our campaign.
FARFETCH will also produce weekly curations of trending styles, cult products and/or emerging brands to inspire its community by being a place discovery for luxury fashion and beauty.
Notes to editors:
- Creative Director: Yannis Henrion
- Art Director: Charlie Miles
- Styling: Victoria Sekrier
- Fashion Direction: Celenie Seidel, Luke Raymond
- Production: Jill Young
- Marcia Cross
- Younes Bendjima
- ACNE STUDIOS
- JIL SANDER
- MIU MIU
- SAINT LAURENT
Farfetch Limited is the leading global platform for the luxury fashion industry. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, Farfetch began as an e-commerce marketplace for luxury boutiques around the world. Today the Farfetch Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. Farfetch’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. Farfetch offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses Farfetch Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and Future Retail, which develops innovations such as our Connected Retail solutions.
For more information, please visit www.farfetchinvestors.com
SVP Communications, Global