FARFETCH and 12on12 introduce BEAT 012
11.12.2023
- Exclusive collaboration celebrates the intersection of fashion, art and hip-hop.
- FARFETCH BEAT is the platform's retail program that releases exclusively curated products, created in collaboration with the most progressive voices in fashion and culture.
- 40 hand-finished vinyls co-signed by Futura and Nas retailing for $1,200 USD.
- 250 vinyls retailing for $250 USD.
- Available exclusively online at www.farfetch.com and at Sole DXB in Dubai from 8-10 December.
LONDON UK, Wednesday 6 December - FARFETCH Limited (NYSE: FTCH), the global destination for modern luxury, today launches FARFETCH BEAT 012 - the hotly anticipated second instalment of Nas and Futura’s vinyl trilogy with 12on12. This limited release features a new and original Hip Hop 50 cover – the second in the collectible triptych.
The unique partnership launched in August with the first release of a three-part vinyl trilogy, celebrating the 50th anniversary of hip-hop and the genre's rich history and global impact - combining the realms of art, music, and cultural expression. Similar to the first edition, BEAT 012 will be brought to life through a limited drop of the second-edition vinyls and 40 co-signed hand-decorated vinyls with Futura’s dynamic artwork, evoking a visual representation of the LP’s genre-defining hip-hop tracks, each specially selected by Nas.
Continuing the celebration of 50 years of hip-hop, FARFETCH will launch BEAT 012 in Dubai at the region's most celebrated youth and contemporary culture festival, Sole DXB, from 8-10 December 2023 at Dubai Design District. Sole DXB joined forces with Mass Appeal, the Nas-backed entertainment company, to bring the official Hip Hop 50 experience to the Arab world.
BEAT 012 will be available exclusively offline at SOLE DXB in Dubai from 8-10 December and online at www.farfetch.com while stocks last.
@FARFETCH @12on12 @Nas @futuradosmil @SoleDXB
#12on12xNasxFutura #FARFETCHBEAT
For further information, please contact:
Susannah Clark
Executive VP, Communications FARFETCH
About FARFETCH
FARFETCH Limited is the leading global platform for the luxury fashion industry. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, FARFETCH began as an e-commerce marketplace for luxury boutiques around the world. Today, the FARFETCH Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global platform. FARFETCH’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. FARFETCH offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses FARFETCH Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and Future Retail, which develops innovations such as our Connected Retail solutions.
For more information, please visit www.farfetchinvestors.com
About 12on12
12on12 is a lifestyle brand living at the intersection of Music and Art. Drawing on decades of experience in product ideation and creative execution, 12on12 provides a distinctive and unique canvas for storytelling through the powerful analogue medium of vinyl records. 12on12 invites cultural icons to curate a soundtrack of 12 songs that have inspired, affected and influenced them; this is preserved on a pressed 12” vinyl. Through collaborations with visual artists and curators, the vinyl sleeve transforms into a piece of art that memorialises a shared sentiment between the artists that is then collected and treasured along with the music. 12on12 has also expanded into releasing a selection of editioned fine art prints and lifestyle pieces featuring the Artwork from the vinyl. Grammy Award-winning artist and avid art collector Swizz Beatz has a strategic stake in 12on12. Successful past collaborations include RUN DMC, Swizz Beatz, Dita Von Teese, Travis Scott x Saint Laurent, ComplexCon featuring artwork by Takashi Murakami and Steve Aoki x Richard Orlinski.
About ICNCLST/:
Founded in 2016, ICNCLST/ combines leaders across arts and culture with world-class brands. The agency crafts dynamic and cutting-edge strategies, partnerships, and campaigns in the areas of lifestyle, fashion, sports, and entertainment. ICNCLST/ empowers businesses to engage with artists and artists to realize commercial opportunities without compromising their creative vision. The innovative approach of curating each project with the right talent results in dynamic and inspired campaigns for its brand clients while simultaneously showcasing the evolving network of creators that the agency considers friends and collaborators. ICNCLST/ is helmed in New York City, with satellite offices in Portland, Oregon, and regional representatives in Los Angeles and Tokyo. www.icnclst.com