FARFETCH was honoured to be invited by the British Fashion Council to experience the next wave of London talent at London Fashion Week, in the iconic location of the 180 Studios, one of the city’s most creative hubs.
At FARFETCH, we share a long-standing commitment to supporting new voices. So many of tomorrow’s names first land on FARFETCH via our incredible boutique network of expert curators from all over the world, with Browns Fashion being one of our most active incubators for new talent. Watching these brands move from hidden gems to globally recognised and celebrated names really shows how strong this talent pipeline is. London’s reputation as a home for boundary‑pushing voices is built on this fabric of newness and lives in this kind of collaboration between institutions, retailers and the creatives themselves.
Front Row at the British Fashion Council New Gen Show
Charlie Constantinou, a recipient of BFC NEWGEN support, continues this season to build a distinct vision rooted in utility, technique and attitude. “A Contradiction of Uniform” opens up the idea of uniform as something personal rather than prescriptive: traditional codes of military dress are reworked with modern fabrications, deadstock materials and process‑driven details. On the runway, slashes of vivid purple and bold red cut across graphite and earthy tailoring, shifting the uniform from an instrument of conformity into a tool for self‑expression.
Oscar Ouyang, also supported by BFC NEWGEN, presented “The Last Party”, a collection that imagines one final night in a fading world, where young men and women take over a crumbling country house for one last party. That suspension between a past structure that doesn't hold anymore and an unknown next chapter ahead is translated into clothing that plays with Napoleonic and preppy uniforms, recast through a youthful, subversive lens. Tailoring, knitwear and footwear move from ceremony to spontaneity, suggesting a generation ready to dance through the remnants of old hierarchies and write its own rules.
The space also hosted an exhibition spotlighting key looks from some of the city’s most exciting emerging voices, from Clio Peppiatt’s shiny, intricately embroidered dresses that reflect a bold glamour rooted in richness and flair, to Aaron Esh’s sharp tailoring with a playful twist of leather appliqués and pastel tones, and many more. It was a powerful reminder of how vital it is to give new talent the platforms, visibility and support they need to grow.
Doralice Belli, Head of Merchandise Planning and Online Merchandising at FARFETCH