Brands are rooted in stories. At the heart of every truly great shopping journey isn’t just the acquisition of an object; it is a deep connection to the narrative, the heritage, and the vision of a creator.
We know that when the Farfetch customer shops, they aren’t merely looking for a "garment." They are seeking the unparalleled craftsmanship of a heritage house, the radical innovation of a disruptor designer, or the conscious soul of a sustainable label. To bring these stories and their unique visual worlds to life, we have introduced a new, content-rich marketplace experience designed to bridge the gap between a simple transaction and true brand engagement.
The Brand PLP: The New Home of Discovery
The Product Listing Page is now the digital flagship for discovery, reimagined to serve as a gateway into each brand or designer universe that our customers can add as favourites.
This elevated space allows customers to immerse themselves in the brand’s unique atmosphere before the first product is even revealed, and visual categories allow for seamless exploration, ensuring customers can find exactly what they’re looking for.
We’ve created a destination for inspiration and a closer connection to the brand our customers love.
Celebrating Brand DNA
Every iconic label has a "DNA”, a sort of unmistakable aesthetic signature that makes a piece instantly recognisable. Our new experience celebrates these identities by highlighting key product lines and hero collections throughout the customer journey.
We are putting the spotlight on the core pillars that define a brand's identity. This focus ensures that, as customers shop, they can connect more simply with the brands they love, identifying them as favourites.
By blending high-fashion storytelling with a streamlined interface, we are ensuring that every click brings customers closer to the brand and products they love.