- The drop marks the beginning of Farfetch and FENTY’S relationship, where Farfetch becomes an exclusive digital partner for FENTY, alongside the brand’s main channel, Fenty.com
- Farfetch.com will bring FENTY to customers in new markets including the Middle East, Brazil, and other key global markets
LONDON, U.K. Wednesday 15 July 2020 – FARFETCH (NYSE: FTCH), the leading global platform for the luxury fashion industry, today announces its partnership with FENTY, and marks the announcement with the launch of the brand’s 3rd drop of its summer collection, titled ‘Release 6-20’. The Release is now available only on Farfetch.com and Fenty.com.
Farfetch will become FENTY’s first exclusive online retailer and will feature FENTY’s latest releases, including Release 6-20 summer pieces, Amina Muaddi-designed FENTY shoes, and all pieces from FENTY’s 2020 releases.
The partnership between Farfetch and FENTY is a natural fit, with community at the heart of both brands, and the companies sharing many values. FENTY’s brand purpose is centred around inclusivity in its many forms, which is an extension of founder, CEO and Artistic Director, Robyn Rihanna Fenty. This manifests in the FENTY style, as the aggregation of all releases serve to create a multi-faceted wardrobe that caters to customers regardless of size, race or gender. Farfetch exists for the love of fashion and believes in empowering individuality. Its mission is to be the global platform for luxury fashion, connecting creators, curators and consumers; in line with FENTY’s ethos of putting its community at the heart of the brand.
Giorgio Belloli, Chief Commercial and Sustainability Officer, said: “We are thrilled to welcome FENTY to the Farfetch platform. We’ve long admired FENTY’s innovative approach to luxury fashion retail and the way they champion inclusivity for customers. FENTY was looking for a retail partner to double-down on its digital-first business model and with our global customer base and industry-leading platform model, it’s an ideal opportunity to work together.”
The first major launch on Farfetch.com is Drop 3 of Release 6-20. The three-part Release 6-20 collection commemorates the irrepressible creativity, hope and spirit of the youth community. Inspired by decades of youth aesthetics and styles that emerged during periods of steep social change, each drop celebrates a different facet of youth, expressed through varied style cues.
Drop 3 represents the culmination of summer, illustrated by a distinct 90s undertone, overdyed pinstripe, psychedelic flower motifs and asymmetric cuts that look to the spirit and optimism of youth to lead the way forward. FENTY also introduces its new multifunctional jewellery collection in this drop, featuring psyche flower charms made from multicolour resin, and strass adorn various lengths of a brass ball chain necklace with gold-tone or palladium finishes.
Drop 3 of FENTY Release 6-20 will be available on Farfetch.com from 15th July