- FARFETCH taps deeper into the Korean luxury market, providing a speedway opportunity for growth to its brand and boutique partners.
- Millions of already engaged customers will gain immediate access to FARFETCH's extensive selection of luxury via integration with the R.Lux app, Coupang’s luxury vertical service in South Korea.
- FARFETCH leverages R.LUX local services and a strong operational network to provide a “wow” experience in the market, including free shipping and returns and a fast delivery service.
LONDON, 09 JUNE 2025 – FARFETCH, the leading global marketplace for luxury, announced today the launch of its extensive selection of luxury on the R.LUX app, Coupang’s luxury vertical service in South Korea. Brand and boutique partners will gain immediate access to millions of already-engaged customers. This integration empowers Farfetch partners, the world’s top brands and boutiques, to tap deeper into the South Korean luxury market, a significant and promising market consistently ranked among the top 10 globally.
Stephen Eggleston, Chief Commercial Officer at FARFETCH, stated: “We are thrilled to offer our partners – both brands and boutiques – a tremendous opportunity. This unique gateway will significantly expand their access to the high-spending South Korean luxury market. Together, we will continue to offer the widest selection of products, including unique items customers can't find anywhere else.”
At launch, an extensive selection of categories will be available, including womenswear, menswear, shoes, bags and watches and fine jewellery, from the world’s top brands such as DOLCE&GABBANA and FERRAGAMO and also emergent designers, offering endless expressions of style to millions of new customers.
A representative of MISSONI, the Italian luxury fashion house, said: “We are excited about the continued evolution of our partnership with FARFETCH, and this is another step forward. We view this latest development as an incredible opportunity to make our products immediately available to millions of avid and already engaged customers.”
FARFETCH will leverage the robust local operational network to deliver a ‘wow experience’ to customers, including free shipping and a faster delivery service.
About FARFETCH
FARFETCH is a leading global marketplace for the luxury fashion industry. FARFETCH connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques, and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
For further information, please contact:
press@farfetch.com