A series of exclusive ad-hoc collaborations and product experiences with the most progressive voices in fashion and culture
● A new concept retail series in partnership with forward-thinking voices in global style culture
● FARFETCH BEAT partners with today’s leading global creators and curators of fashion to introduce conversations via exclusive, limited-edition releases available only on FARFETCH
● FARFETCH BEAT launches with its first collaboration between Peter Do and Opening Ceremony to celebrate the brand’s 20th anniversary
LONDON, U.K. June 8th, 2022 – FARFETCH Limited (NYSE: FTCH), the global destination for modern luxury, today announces the launch of FARFETCH BEAT, a new concept retail series that introduces exclusive product experiences in collaboration with the most progressive voices in fashion and culture to an international audience. The first in the series brings together Opening Ceremony and Peter Do for an exclusive collaboration, available only on FARFETCH.
Utilising an unconstrained and ad-hoc drop schedule, FARFETCH BEAT highlights FARFETCH’s unique ability to give customers access to luxury products, brands, services, and a community of the best curators in the world which cannot be found elsewhere in luxury fashion.
Holli Rogers, Chief Brand Officer, FARFETCH, said:
“We are so excited to kick off FARFETCH BEAT with an exclusive collaboration between Opening Ceremony and Peter Do. We came up with the concept of FARFETCH BEAT pre-Covid as we knew our global luxury customers wanted access to exclusive pieces with a story behind them and this is exactly what this collaboration encapsulates. We believe that the emotion you get from finding rare pieces that you can cherish for years to come is just as strong as ever. Opening Ceremony and Peter Do have always driven vital conversations in fashion, consistently putting their family first and celebrating a coming together of cultures. This exclusive FARFETCH BEAT collaboration is an expression of all those shared values.”
The first-time collaboration, part of Opening Ceremony’s ongoing 20th anniversary celebration, is a special and personal project for Opening Ceremony, the seminal Downtown New York concept store and brand, and Peter Do, the designer reimagining America’s fashion identity through his thoughtful designs. It brings together two generations of Asian creativity, built upon shared, intrinsic values to put family first, share cultural pride, and challenge the status quo in the fashion industry.
The Opening Ceremony x Peter Do collection features three takes on the iconic OC varsity jacket: two fabricated in Do’s ubiquitous “spacer” material, one in black and one in white, and a third in upcycled parachute material from his first runway show. The pieces, numbered to reference their limited quantity, include a cardholder hidden in each jacket pocket and is presented in a one-of-a-kind Opening Ceremony x Peter Do cotton mousseline tote bag.
Humberto Leon and Carol Lim, Co-Founders and Creative Directors of Opening Ceremony, said:
“Opening Ceremony has always been a pioneer in concept retail. We’re excited to be able to bring that approach to online retail with FARFETCH BEAT. For us, Peter Do exemplifies the best in New York fashion today, and we found so much similarity in how our shared Asian heritage informs everything we both create. The Peter Do team inspires us with their incredible design skill and knowledge. We’re so excited we finally get to collaborate with our friends on this fresh take on our beloved varsity jacket.”
Established in 2018, Do has become a leader in the global fashion conversation. In his years as a burgeoning designer in New York, Do and his team found a place of community in the Opening Ceremony store in SoHo, admiring the work of OC founders Leon and Lim to forge a path for Asian visibility in fashion.
Peter Do, Designer, said:
“We came into the project knowing that we wanted to recreate one of Opening Ceremony’s icons and the varsity jacket has played such an important role in the brand's history. We had so many vintage military parachutes left over from our first show and I thought it would be nice to repurpose them to give them new life. I love that the jackets are all different, with the original seams and printed text included. I'm so happy that these jackets will be worn and loved, and that they came from something that was initially meant to be discarded but are now repurposed! I am thrilled that our collaboration is launching as part of such a progressive project as FARFETCH BEAT. We need more experimentation like this in our industry.”
An accompanying portrait series, shot by Katsu Naito, brings together the teams, friends, and collaborators of both brands for a modern, combined “family portrait.” The cast includes Humberto Leon, Carol Lim, Peter Do, Christine Sun Kim, Maia Ruth Lee, Jawara Wauchoupe, Angela Dimayuga and Alan Kim, amongst others.
The Opening Ceremony x Peter Do collection will be available online June 8th only on FARFETCH BEAT. FARFETCH BEAT will be unconstrained and ad-hoc with future releases and forthcoming collaborators. Stay tuned for more.
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About Farfetch
Farfetch Limited is the leading global technology platform for the luxury fashion industry. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, Farfetch began as an e-commerce marketplace for luxury boutiques around the world. Today the Farfetch Marketplace connects customers in over 190 countries with items from more than 50 countries and over 1,200 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. Farfetch’s additional businesses include Farfetch Platform Solutions, which services enterprise clients with e-commerce and technology capabilities; Browns and Stadium Goods, which offer luxury products to consumers; and New Guards Group, a platform for the development of global fashion brands. Farfetch also invests in innovations such as its Store of the Future augmented retail solution, and develops key technologies, business solutions, and services for the luxury fashion industry.
About Opening Ceremony
Opening Ceremony is a platform for discovery and inspiration. It celebrates uniqueness, diversity, and inclusivity in fashion. From 2002 to 2020, Opening Ceremony has been a multi-faceted global community with retail spaces in New York, Los Angeles and Tokyo. On January 13, 2020, the company was acquired by New Guards Group. Today, the brand owns an in-house clothing line and an e-commerce store. Every year, Opening Ceremony continues to grow, working with a network of friends and contributors to forge a creative environment that spans the globe and reaches far beyond the fashion world.
About Peter Do
PETER DO was collectively established in 2018, New York City by a group of long-time friends. Each founder brings their distinct skills and voices to the label, generating lively and vital conversations that challenge the traditional structures of the industry. The internal culture of PETER DO articulates a youthful approach to design that is founded on razor sharp tailoring, architectural construction and honest textiles. Through a process of reduction, every detail is tested and refined to adapt to the complexities of women’s lives. Born in Biên Hòa, Vietnam, Do immigrated to the suburbs of Philadelphia at the age of 14. He studied Fashion Design at the Fashion Institute of Technology in New York City and was the recipient of the inaugural 2014 LVMH Graduate Prize and a co-winner of the 2020 LVMH Prize. PETER DO is carried in renowned retailers globally.
Media Contacts:
FARFETCH
Susannah Clark
SVP Communications, Global
susannah.clark@farfetch.com
Rachel Silver
Senior Communications Manager
Opening Ceremony
Daniel Rasmussen
Senior Director Brand, The Lede Company