Judy Liu

President, Greater China


As President of Greater China, Judy ensures that FARFETCH business opportunities in China continue to go from strength to strength, capturing increasing market share in the region. In addition to the management and operation of business in Greater China, Judy currently manages a team of nearly 500 people in Shanghai, Beijing and Hong Kong.

Judy joined FARFETCH in 2018 following the brand’s acquisition of the company she co-founded, Curiosity China. As a pioneering leader in the fields of digital technology, global operations and e-commerce, Judy has more than 15 years of relevant experience and a reputation as being a key leader in the industry, with her insight into digital marketing and e-commerce ecosystems.

Previously, after leading digital start-ups, Judy joined GaoPeng in 2011 as the Vice President of Operations. In 2013, she began her entrepreneurial journey as the founder of Curiosity China, committed to helping luxury brands reach and manage their customer base on social platforms. In 2018, FARFETCH acquired Curiosity China, and Judy acted as the head of FARFETCH Greater China. Owing to her unique cross-industry experience and outstanding leadership, she has led FARFETCH China to achieve exceptional results in the region.

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