An Immersive Luxury Experience
Discover the ultimate luxury destination in the heart of Mayfair. Browns Brook Street is a vibrant fusion of fashion, culture, and conscious dining, housed in a masterfully modernised Grade II* listed landmark. An invitation to an immersive luxury experience awaits. The curation of the most exciting designer collections, incredible service, and an ever-evolving roster of events create a truly memorable experience.
Browns Brook Street
39 Brook Street
London, England
Parlour, a beauty destination
The collaboration with renowned beauty provider Suman London introduced a curated and bespoke experience designed to redefine the offering of beauty in the heart of London. The space is conceived as a refined room within the Browns' house where guests are received for intimate, personalised beauty treatments. The name Parlour captures the essence of connection, curation, and comfort, while offering a quiet and elegant retreat.
123V: A partnership with Michelin-starred chef Alexis Gauthier
Our unparalleled luxury experience goes beyond fashion, championing the best in plant-based culinary innovation with the restaurant, 123V Browns. We’ve partnered with award-winning restaurateur and chef Alexis Gauthier and his team, who have transformed the space, adding their own joyful flair to the original decoration by design studio Red Deer, with some artwork created by their own James Lewis.
Exclusive Events
Our boutique serves as a vibrant cultural hub, hosting a curated calendar of exclusive events that bring together fashion, art, and our creative community in the heart of Mayfair.
