Farfetch Black & White Solutions
Farfetch Black & White is our suite of white-label solutions for luxury fashion brands and retailers. We deliver a global, multi-channel ecommerce offering that enables retailers and brands to seamlessly interact with their consumers, while also allowing them to focus on the creative aspects of their businesses. These solutions are built on the Farfetch platform, providing the same capabilities and scale as our Marketplace, and benefitting from the improvements to and the innovation of our platform. We help our brand partners to achieve their goals by creating a modular package of solutions from which they can choose from specific bundles of products and services or a full end-to-end ecommerce experience.
By building on our fully API-enabled platform, Farfetch Black & White allows for a flexible front-end suite of products, comprised of global websites, apps or WeChat stores. Our back-end infrastructure allows retailers and brands to synchronize their websites with in-store and warehouse inventory, both from mono-brand stores and other suppliers in their distribution network, and facilitate in-store pick-up and consumer returns.
In July 2018, Farfetch acquired CuriosityChina, a digital and technology business that focuses on amplifying premium and luxury brands across digital platforms in China. The acquisition extends the Black & White offering for the region, and the team are now able to provide plug-and-play access for luxury brands to expand rapidly in China via an integrated platform servicing Chinese consumers via Web, App, WeChat Store and Mini-Programs.
Among solutions on offer, brands will now be able to:
- Design and build (with Farfetch Black & White Solutions or on their own) their brand website, have access to omni-channel features and international capabilities, enabling shipping to 190 countries in 12 languages, including China
- Launch their brand iOS App, fully integrated with their brand website, with full international support
- Operate their WeChat account with CuriosityChina’s unique, enterprise level, CRM capabilities for the Chinese customer – in China, and when Chinese customers are travelling or living abroad
- Create full WeChat Stores and state-of-the-art WeChat “Mini-Programs”
- Seamlessly integrate with the Farfetch.com global marketplace