Positively Conscious

Empowering our community to choose positively

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Ignorance isn't bliss

As we understand more about our impact on the planet, our ability to change it improves too. Our platform for good is helping people make positively conscious choices.

By applying rigorous, independently-assessed criteria to what our customers are buying, we’re able to be transparent about the impact of brands and products on the environment, society and animal welfare.

Sometimes choosing positively is about being in the know – like understanding which designers are sustainable, or which producers care for their community.  At others it’s about streamlining processes and connecting people to innovations in technology and clothing that make conscious choices easy – all without sacrificing any style, performance or comfort.

Good sense of style 

We’ve teamed up with Good On You so you can discover the most conscious fashion brands from around the world and see how your favourites measure up. You can shop our Conscious Edits for Men, Women and Kids, and see our Positively Farfetch FAQs for details of how we select the brands and products we feature.

Just say no

It goes without saying that modern slavery, in all its forms, goes against everything we stand for. We’ve outlined our approach to this issue here. And, to address the changing needs of our customers, we also have an ethical sourcing policy that includes our commitment that no products made from fur or endangered species will be sold on our website by 31 December 2019.

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