Positively Conscious

Empowering our community to choose positively


Ignorance isn't bliss

As we understand more about our impact on the planet, our ability to change it improves too. Our platform for good is helping people make positively conscious choices.

By applying rigorous, independently-assessed criteria to what our customers are buying, we’re able to be transparent about the impact of brands and products on the environment, society and animal welfare.

Sometimes choosing positively is about being in the know – like understanding which designers are sustainable, or which producers care for their community.  At others it’s about streamlining processes and connecting people to innovations in technology and clothing that make conscious choices easy – all without sacrificing any style, performance or comfort.


Good sense of style

We’ve teamed up with Good On You so you can discover the most conscious fashion brands from around the world and see how your favourites measure up.

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