Positively Circular

Designing waste out of fashion


Moving in powerful circles

Acting more positively with unwanted, unloved or worn out clothes is critical to the future of fashion. It’s time to rethink our approach to the clothes we wear and what happens to them after we’re finished.

From offering pre-order and made-to-order, to bringing rental, re-sale and repair services into the mainstream – we’re inspiring people to think positively about the value of old clothes. It’s about extending their life cycle and ensuring that things that can be reused don’t end up in landfill. That’s what we mean by making fashion ‘circular’.

It's all sewn up

Meet The Restory – an incredible service that repairs, restores and reimagines your most loved luxury shoes and bags. We’re proud to have had them participate in our 2018 Dream Assembly cohort.

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