- The first brand jointly created by FARFETCH and New Guards Group, There Was One™ (TWO), adds activewear and kidswear categories to its offering
- Made from high-performance materials, the activewear collection consists of both training and cycling focused pieces for men and women
- TWO kidswear collection consists of playful and colourful pieces for boys and girls with sizes ranging from 4 to 10 years old.
- Activewear and kidswear available only on FARFETCH.com from March 8th and March 15th, respectively
LONDON, U.K. March 8th 2023– Farfetch Limited (NYSE: FTCH), the global destination for modern luxury fashion, and New Guards Group’s (NGG) joint brand, There Was One™ (TWO), has added two new categories to its offering -activewear & kidswear.
Launched in October 2021, TWO was devised in a truly customer-centric way, by drawing together data-driven insights on what people were searching for and buying on the FARFETCH Marketplace, and combining this insight with fashion-forward elevated design and materials. In 2022, the activewear and kidswear categories were recognised as having a strong growth trend and as a result, the categories were introduced to the There Was One™ offering.
With functionality at its forefront, the activewear collection consists of both training and cycling focused pieces for men and women. Made from high-performance materials, the collection adheres to TWO’s overarching theme of ‘elevated staples’, with each piece carefully designed to coordinate with the rest of the collection.
The kidswear collection is comprised of playful and vibrant pieces for all genders. With bold prints, brightly coloured knitwear, graphic t-shirts, and TWO™ branded raincoats, the collection is the perfect way to see in the new season. Sizes will range from 4 to10 years old, and includes three unisex pieces, as well as a boys and girls range.
Chiara Gatti, Senior Head of Category Management & NGG Digital Brands, FARFETCH, said:
“Since its launch, There Was One has become the brand of choice for a conscious consumer who values quality and longevity from their favourite wardrobe staples. At FARFETCH, we look to identify the needs of our customers, and translate these into our new collections. This is why we decided to launch There Was One Kids with a new playful and colourful offering, with materials that have been accurately chosen to accompany them in their key childhood moments.
Activewear has also seen a strong growth trend recently, and we found the perfect formula to merge the performance and technical elements of the garments, with a design that reflects the There Was One identity. This new line has been designed for our customers that enjoy training and cycling, but also to dress up with style without renouncing to high performance materials.”
TWO’s activewear and kidswear collections will be available to buy globally on FARFETCH.com from March 8th and March 15th, respectively. Prices range from 50 EUR to 180 EUR for activewear and 40 EUR to 100 EUR for kidswear.
Farfetch Limited is the leading global platform for the luxury fashion industry. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, Farfetch began as an e-commerce marketplace for luxury boutiques around the world. Today, the Farfetch Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and more than 1,400 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. Farfetch’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. Farfetch offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses Farfetch Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and Future Retail, which develops innovations such as our Connected Retail solutions.
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