Stadium Goods and Döttling collaborate on the world’s first sneaker safe for FARFETCH BEAT
- Premier streetwear marketplace, Stadium Goods, and heritage luxury German safe manufacturer, Döttling, unveil limited edition luxury sneaker safes
- Each made-to-order safe features premium materials, innovative designs, and a unique combination of social significance and individual history
- Available exclusively on FARFETCH, the limited-edition safes start from $26,000 USD
LONDON, U.K. September 28, 2022 – FARFETCH Limited (NYSE: FTCH), the global destination for modern luxury, today announces the fourth release from FARFETCH BEAT, the new concept retail series that introduces exclusive product experiences to an international audience.
For BEAT 004, FARFETCH has partnered with Stadium Goods, the world's premier sneaker and streetwear marketplace, and Döttling, heritage luxury German safe manufacturer, to unveil an exclusive line of luxury made-to-order sneaker safes.
Taking inspiration from Stadium Goods’ Trophy Case, a glass case that encapsulates the rarest, most exclusive sneakers and streetwear in the world, the Stadium Goods x Döttling safe allows the most serious and dedicated collector the opportunity to proudly display and protect their most coveted streetwear investments.
Ronojoy Dam, Global Director, Brand & Culture, FARFETCH said:
“Stadium Goods have the greatest respect for sneaker culture, and the modern connoisseurship involved. Highly prized collections deserve to be stored and transported with the highest levels of security, and style. Döttling’s safes are handmade masterpieces and their collaboration with Stadium Goods is befitting of the contemporary design masterpieces they are made to protect and display. We are honoured to bring this bespoke union of the best of street culture and European craftsmanship exclusively to FARFETCH BEAT.”
Laura Sartor, CEO, Stadium Goods said:
"At Stadium Goods, we’ve always known that rare and unique sneakers were items worthy of being handled like art or luxury watches, so designing a safe for sneakers made perfect sense to us. Dottling and FARFETCH are ideal partners for this very unique project, as we continue to define a new luxury aesthetic that fuses our world of sneakers and streetwear with the world of classic luxury brands.”
Each safe is made to order offering customers a truly unique and personal experience. Crafted with the finest of leathers, interiors, hardware and shelving, customers will have the ability to choose between an assortment of 4 shells, Calf Leather ($26K USD), Faux Ostrich ( $28K USD), Faux Alligator ($28K USD), and Cowhide ($29.5KUSD). The Stadium Goods x Döttling line of trainer safes will include a rechargeable fingerprint lock for modern safety, an optional sound alarm that activates when the safe is moved, interior LED lighting to enhance visibility, and venting to encourage airflow and reduce interior humidity.
Andreas K. Schlittenhardt, President Döttling Luxury Safes, said:
“Since its inception more than 100 years ago, Döttling has always strived for excellence and to make the highest quality of products. Based on this core value, it was clear that Stadium Goods was the only option to partner with for this unique and extraordinary collaboration.”
To further customise their safe, customers will also have the option to add personalised embroideries on the interior lid of their safe. With only 15 total units available for purchase available exclusively on FARFETCH, each of the collaboration safes has a certificate of authenticity and its own unique number, specially customised for the collaboration.
The collection will be available on 28 September 2022 from 9am CET/8am GMT, exclusively on FARFETCH with prices ranging from $26,000-$29,500 USD. Each safe will be assembled in Germany at the Döttling factory and will be ready to ship within 4-8 weeks.
Notes to editors:
FARFETCH BEAT 004 x STADIUM GOODS X DÖTTLING SNEAKER SAFES
Launch: September 28, 2022
Available on: farfetch.com
User’s Manual: HERE
- Calf Leather (Brown) - $26K USD
- Faux Ostrich (Blush) - $28K USD
- Faux Alligator (Grey) - $28K USD
- Cowhide (Brown/White) - $29,500 USD
- Height: 55cm/21.7in
- Width: 95cm/37.4in
- Depth: 48cm/18.9in
- Weight: 44kg/96 lbs
- Shell and trim leathers: The finest Italian calf leathers and cow skins from mills in Europe
- Interiors: Lined in Italian Alcantara Ultrasuede (Italy) for durability and refined look
- Hardware: Polished and lacquered metal treatments selected for each design to complement the the shell
- Shelving: Mirrored inserts within each compartment for elevated look and feel
- Trunk: Sturdy wood-based frame construction for lighter weight
- Rechargeable fingerprint lock for modern safety
- Optional sound alarm that activates when safe is moved
- Interior LED lighting to enhance visibility
- Venting to encourage airflow and reduce interior humidity
- Customization on interior lid (embroidery of characters for name/initials)
- Each unit will be numbered (i.e. “1 of 15”) on the interior lid
- Each safe comes with a certificate of authenticity and user manual
Farfetch Limited is the leading global platform for the luxury fashion industry. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, Farfetch began as an e-commerce marketplace for luxury boutiques around the world. Today the Farfetch Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. Farfetch’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. Farfetch offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses Farfetch Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and Future Retail, which develops innovations such as our Connected Retail solutions.
For more information, please visit www.farfetchinvestors.com.
ABOUT STADIUM GOODS
Stadium Goods is the world’s premier marketplace for sneakers and streetwear. Founded in 2015 by connoisseurs with a deep history in the culture of sneakers and streetwear, Stadium Goods’ core mission is to bring unparalleled customer service and a luxury retail aesthetic to the aftermarket. Since being acquired by Farfetch in 2019, Stadium Goods has leveraged its unique position as the authentic home for the “new” luxury fashion of sneakers and streetwear to expand its offering to include legacy luxury fashion. Stadium Goods operates brick-and-mortar retail stores in New York and Chicago, and ships worldwide via stadiumgoods.com and its partners.
For more information, please visit www.stadiumgoods.com
Around the world, Döttling luxury safes find homes among select connoisseurs and enthusiasts of the finest locksmith artistry. They originate from the Döttling manufacturer in Sindelfingen which contains well-known companies, Mercedes-Benz and Porsche. Like these world renowned automobile brands, Döttling is the pinnacle of German ingenuity and engineering. For more than 100 years, Döttling has built and restored their bespoke safes with fine craftsmanship. What makes their objects so unique is their standard of unparalleled beauty and quality. Their luxury safes are specialised for holding watches, jewellery, and more.
For more information, please visit www.doettling.com
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