Farfetch takes a fresh approach to hard luxury

• Launches fine jewelry and fine watches hubs with an unparalleled selection straight from leading brands to customers worldwide
• Offers customers an unrivalled range of styles; some previously not available online or only available direct from brands

Farfetch, the leading global technology platform for the luxury fashion industry, has today announced its move into hard luxury in partnership with some of the world’s leading fine jewelry and fine watches brands.  The launch will see jewellery partners De Beers, Chopard, David Yurman, Pomellato and Tiffany & Co. as well as watch partners Bell & Ross, Girard-Perregaux, TAG Heuer, Ulysse Nardin and Zenith join the Farfetch marketplace for the first time. Through Farfetch’s marketplace model, technology and logistics network, these brand partners will be able to sell the best of their own product to a new global audience and for some, new geographies.

Giorgio Belloli, Chief Commercial & Sustainability Officer at Farfetch said, “We are thrilled to be launching hard luxury on Farfetch with such an incredible line-up of brands. This move is a natural extension to the unrivalled range we already offer lovers of fashion around the world.

At Farfetch we have a broad customer base who love to express their individuality through fashion and accessories that are exceptionally designed. With our launch into hard luxury and the fresh and playful approach we’re taking to the category, we’re looking forward to delighting existing lovers of watches and jewelry with new and hard-to-find items that are beautifully crafted, and letting people who want to experiment with hard luxury for the first time find the perfect piece just for them.”

Brought to life through inspirational creative, the aesthetic of the hard luxury campaign breathes playfulness into the category by taking the customer on a journey of discovery through women’s fine jewelry hubs and dedicated men’s fine watches.

The fine jewelry and fine watches hubs will launch on 8th May on 10 different language sites, shipping to over 100 delivery countries in the Farfetch network.

Get in touch with our Communications team

Susannah Clark
Vice President
Léonie Gregory
Global Head
Farfetch (general)

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