Farfetch Communities sees Chloë Sevigny, Riz Ahmed, Adwoa Aboah, Blondey McCoy and Moses Sumney join a growing and evolving community of cultural catalysts, boutique owners, industry icons and fashion lovers from all corners of the globe
- The new content experience on Farfetch allows people to shop selects and edits chosen by the global Farfetch community, sharing inspiration from around the world
- Updated daily, community content will bring to life Farfetch’s unrivalled range of luxury fashion – everything any lover of fashion wants, no matter their style preferences - from iconic brands to emerging design talent
LONDON 7th March 2019: Farfetch Limited (NYSE: FTCH), the leading global technology platform for the luxury fashion industry, has today unveiled a new way to explore the world of fashion with the launch of Farfetch Communities - a celebration and showcase of bespoke content, curated by the platform’s global community of tastemakers.
Storytellers and content creators from around the globe selected by Farfetch and united by their love of fashion, will drive a collective, ever-changing narrative of self-expression and individuality.
This means that Farfetch.com will move from weekly to daily editorial content across womenswear, menswear and kidswear, with contributions from across this growing and evolving community. The Farfetch community is made up of fashion lovers, including Farfetch’s in-house team of creatives, industry icons, hyperlocal style heroes, boutique owners, stylists and people who are shaping the cultural landscape from all corners of the globe.
To celebrate the launch, Farfetch Communities welcomes Chloë Sevigny, Academy Award nominated and Golden Globe winning actress; leading British actor, rapper and activist, Riz Ahmed; model and activist, Adwoa Aboah, prodigious young artist and mercurial skater polymath, Blondey McCoy and modern Bohemian singer-songwriter Moses Sumney to share their inspirations and curate shopping edits and style points of view from Farfetch’s unrivalled product range.
Farfetch Communities will also be showcasing some of the world’s most influential boutiques, including Stadium Goods, NYC; Antonioli, Milan; Andreas Murkudis, Berlin; L’Eclaireur, Paris; Browns, London; Vitkac, Poland; Spazio Pritelli, Ferrara, Italy and Artifacts in Taipei.
José Neves, Farfetch Founder, CEO and Co-Chairman said: “Since day one, Farfetch has brought the world’s curators and creators of fashion together with people all around the world. We wanted to take that a step further by building out Farfetch Communities to create an ever-changing, inspiring way to help our customers, discover the things they love.
We believe that fashion is the ultimate way to celebrate and express our individuality; it’s not about one way of dressing, one trend, one aesthetic, one single viewpoint. Farfetch was built with the help of a community of fashion lovers, from boutiques, to brands, to our customers, and over the last 10 years that community has expanded to include many more voices and viewpoints. We thought a great way to bring this belief to life and create an inspiring way to explore our unrivalled range was to bring the people in our community together to share their inspirations and points of view with each other, creating a new way to discover fashion and shop Farfetch.”
Speaking about their fashion inspiration:
Chloë Sevigny said "My fashion is influenced by the people I see all around me - on the streets of New York, on the subway- I thrive on the diversity I see in the city. The designs of strong, confident women like Miuccia Prada, Simone Rocha and Vivienne Westwood always excite me so I chose a lot of their looks in my curation. I’m glad to be part of this Farfetch project and hope to inspire buyers to explore something new and perhaps try designers that they’ve never worn before."
Adwoa Aboah said "Fashion for me is all about creative freedom and having fun, so looking through the incredible range of fashion available on Farfetch, I was drawn to things that spoke into that idea of joy and freely expressing myself. I wanted to inspire people to go outside of their comfort zone and try something different with my selections. Thank you Farfetch for allowing me to be a part of this project.”
Blondey McCoy said “I was flattered to have been asked by Farfetch to curate this hypothetical big-shop. I wanted to take the chance to show my admiration for the masters of the rag trade, who have inspired and influenced me not just in the way they dress the world but also in the way they dress and conduct themselves. I picked the clothes I did because, to quote Westwood (Viv, not Tim): ‘I really think that if you put these clothes on, you will look like a force to be reckoned with.”
Claudio Antonioli said "Antonioli offers a diverse selection of both Italian and international avant-garde designers, creating a unique mix. We've always focused on young designers, giving our customers a full vision of what creativity in fashion means nowadays. Being a part of Farfetch Communities allows us to share this vision and curation with people worldwide."
Michael Hadida from L’Eclaireur said "L’Eclaireur is pleased to have been one of the first to join the Farfetch community, where people find inspiration and discover as many visions as there are retailers, allowing us to take our curation from Paris to every corner of the world."
Farfetch Communities will be an ever-evolving, inclusive way to shop and explore the world through fashion.
Notes to editors:
Community content will also be shared through Farfetch’s social media channels, allowing people to shop from wherever they are in the world, and from wherever and whoever they want to find inspiration.
Farfetch Communities will be on the site and will feature on social channels from today and will continue to grow and evolve over time.
Farfetch Limited is the leading global technology platform for the luxury fashion industry. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, Farfetch began as an e-commerce marketplace for luxury boutiques around the world. Today the Farfetch.com Marketplace connects customers in over 190 countries with items from more than 50 countries and over 1,000 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. Through its business units, which also include Store of The Future, Farfetch Black & White Solutions, Browns, and Stadium Goods, Farfetch continues to invest in innovation and develop key technologies, business solutions, and services for the luxury fashion industry.
For more information, please visit www.farfetch.com.