FARFETCH and New Guards Groups joint brand There Was One launches first Unisex Collection
- The first brand jointly created by New Guards Group and FARFETCH, There Was One™ (TWO), launches its new Unisex collection
- There Was One™ is a line of elevated wardrobe essentials with sustainability built in and longevity in mind
- The new Unisex collection consists of key pieces for FW22, including knitted accessories, knitwear and outerwear
- The full collection is available to buy exclusively on FARFETCH from 23rd October 2022
LONDON, U.K. October 24th, 2022 – Farfetch Limited’s (NYSE: FTCH), the global destination for modern luxury fashion, and New Guards Group’s (NGG) joint brand; There Was One™, has launched its first Unisex collection consisting of key FW22 essentials.
There Was One™ is a line of elevated wardrobe classics with a conscious soul. Certified eco-friendly materials are used across the range and the products are designed with longevity in mind. The brand minimises production where possible by operating on a drop versus seasonal model, and shipping to customers with minimal packaging, which is compostable or recyclable.
Chiara Gatti, Senior Head of Category Management, FARFETCH said: “We wanted to expand the There Was One offering by adding a unisex selection of outwerwear and knitwear that is in line with FARFETCH customers increasing demand for fluidity and neutral assortments, as well as reflective of the versatility that these high-quality wardrobe staples represent. The collection was created using insights from what customers are searching and buying, meaning the pieces are in line with their needs, with a ‘buy now, wear now’ approach.”
The latest There Was One™ Unisex collection will be accessible globally, with prices ranging from £65 to £550. The full collection will be available to buy only on FARFETCH.com from the 23rd October 2022.
ENDS
Media Contacts:
Susannah Clark
VP Communications, Global
susannah.clark@farfetch.com
+44 7788 405224
About FARFETCH
Farfetch Limited is the leading global platform for the luxury fashion industry. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, Farfetch began as an e-commerce marketplace for luxury boutiques around the world. Today, the Farfetch Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and more than 1,400 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. Farfetch’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. Farfetch offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses Farfetch Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and Future Retail, which develops innovations such as our Connected Retail solutions.
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