Farfetch Appoints John Veichmanis as Chief Marketing Officer

London, Thursday 8 June 2017 - Farfetch has appointed John Veichmanis to the role of Chief Marketing Officer. He will be responsible for developing the Farfetch brand, as well as generating consumer demand for Farfetch boutique and brand partners. He will also continue to be a member of the Farfetch strategy board.

Veichmanis joined Farfetch in 2015 as Senior Vice President of Digital Marketing, bringing over 20 years’ experience from innovative tech and online companies including: Dell, Apple, Skype and Expedia. In his new role, he will lead a truly global team of over 100 people from the creative, marketing and technology industries, who are developing innovative and data driven approaches to brand communications, customer acquisition and retention. Veichmanis succeeds previous CMO Stephanie Horton, who has left the company.

Andrew Robb, Chief Operating Officer at Farfetch commented: ““We’re really excited about adding brand marketing to John’s existing digital marketing remit, as we seek to develop an integrated approach to marketing, that will allow us to leverage our considerable investments in performance based media. Our goal is to build seamless campaigns across all channels, so we can tell the story of our brand whilst also generating demand for our brand and boutique partners on the platform."

John Veichmanis, Chief Marketing Officer said: “The luxury fashion industry is changing quickly and by 2025 a quarter of all luxury sales will be made online; this shift is driving new opportunities for us to leverage our data, technology and creative capabilities to build highly targeted and personalised campaigns globally. I am super excited about working with a truly world class team who have a real passion for both luxury fashion and technology.”

This announcement follows pivotal milestones for the company this year, including: the launch of Farfetch For All employee shares scheme, the appointment of Natalie Massenet as non-executive co-chairman, the unveiling of Farfetch’s business unit Store of The Future at Farfetch’s inaugural invitation only conference, FarfetchOS, and the collaboration with Gucci to launch new delivery service Store to Door in 90 Minutes in 10 global cities.