FARFETCH and Outlier Ventures Launch Dream Assembly Base Camp

FARFETCH and Outlier Ventures Launch Dream Assembly Base Camp

  • Dream Assembly Base Camp is a new Web3 accelerator powered by a strategic partnership between FARFETCH and Outlier Ventures
  • Dream Assembly Base Camp will support startups which have the ambition to shape the future of Web3 luxury commerce
  • Applications open today and will close on August 19, 2022

LONDON, U.K. July 13, 2022 – FARFETCH Limited (NYSE: FTCH), the leading global platform for the luxury fashion industry, and Outlier Ventures, today announced the launch of the Dream Assembly Base Camp accelerator program. Dream Assembly Base Camp will provide a cohort of the most promising Web3 startups in the luxury fashion and lifestyle sectors with a curated program of mentorship, networking, and support in order to help drive the future of Web3 luxury commerce.

The remote 12-week program will be tailored to each startup and will focus on digital fashion, tokenized loyalty, immersive experiences, and the creator economy. Participating startups will gain access to FARFETCH and Outlier Ventures’ network of leading mentors from the fashion, technology and Web3 industries, as well as investors, to support their future fundraising efforts.

FARFETCH launched Dream Assembly in April 2018 and continues to strengthen its connection to the startup community. Since its inception, FARFETCH Dream Assembly has taken more than 60 startups through the program across four cohorts, which have led to ongoing partnerships for FARFETCH with Dream Assembly alumni including Good on You, The Restory, Thrift+ and LUXCLUSIF. Dream Assembly was built on the belief that the entire luxury industry can benefit from fuelling the next generation of technology companies.

The Outlier Ventures Base Camp program has been accelerating Web3 startups since 2019, with over 10 cohorts, with notable alumni including DIAData, Boson Protocol, Auroboros, Gravity Layer, NFT42, Cryptio and Crucible, among others, which have collectively raised over US$350m in seed capital.

Carol Hilsum, Senior Director of Product Innovation, FARFETCH, said: “We are thrilled to partner with Outlier Ventures on the Dream Assembly Base Camp Web3 accelerator program. Web3 is an evolving area of growth, but with fundamental challenges to overcome to be usable and scalable within the luxury industry. We are on a mission to support the creation of a unique, curated, connected conversation to help drive the future of this space.

Dream Assembly is committed to supporting the best entrepreneurs and teams to scale to the next level. We believe that the entire industry, including FARFETCH, can benefit from helping to support the next generation of technology companies dedicated to driving the future of Web3 luxury commerce.”

Des Martin, Chief Marketing Officer, Outlier Ventures, said: "Outlier Ventures is excited to collaborate with FARFETCH for Dream Assembly Base Camp. Web3 is now at the intersection of fashion, culture, and art. It's hard to think of a better combination than Outlier Ventures and FARFETCH to accelerate luxury fashion founders and their projects. 

The services offered to founders range from fundraising support, tokenomics advice, community growth, marketing advice and everything else required to launch the next generation of Web3 luxury commerce."

Applications for the Dream Assembly Base Camp program open today and will close on August 19, 2022. The 12-week program will commence in late September 2022.

For more information, please visit https://outlierventures.io/base-camp/dream-assembly-base-camp/



Farfetch Limited is the leading global platform for the luxury fashion industry. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, Farfetch began as an e-commerce marketplace for luxury boutiques around the world. Today the Farfetch Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. Farfetch’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. Farfetch offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses Farfetch Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and Future Retail, which develops innovations such as our Connected Retail solutions.


For more information, please visit www.farfetchinvestors.com.

About Outlier Ventures

Outlier Ventures has been backing startup founders since 2014 and are now established as the world's leading accelerator platform for the Open Metaverse. Building on eight years of industry experience, Outlier Ventures designs bespoke programs that help refine business strategy, product-market fit, community growth, token design and governance as well as an investor and mentor network.


Media Contacts:


Susannah Clark

SVP Communications



Maela Jouy

Communications Manager



Outlier Ventures

Blake Lezenski

Program Manager