FARFETCH and Outlier Ventures Announce Second Cohort for Dream Assembly


  • Dream Assembly Base Camp second cohort consists of seven start-ups that are focused on shaping the future of Web3 luxury commerce
  • The remote 12-week program will cover topics including luxury data infrastructure, community tools, digital fashion experience, self-representation and sustainability
  • Start-ups will have direct access and support from a network of leading mentors, as well as investors, in support of their future fundraising efforts.


LONDON, U.K., May 10, 2023FARFETCH Limited (NYSE: FTCH), the leading global platform for the luxury fashion industry, and Outlier Ventures, the leading global Web3 accelerator and investor, today announced the second cohort of start-ups for the Dream Assembly Base Camp accelerator program. The six companies who are part of the second cohort are working to shape the future of Web3 luxury commerce and were selected from over 260 applications from around the world.

FARFETCH and Outlier Ventures are pleased to announce the seven new companies that will take part in the program. These are: Decommerce, Me Protocol, Nettle, Numbers Protocol, Solaire, SPIN by Lablaco, and Wovn.

Carol Hilsum, Senior Director of Product Innovation, FARFETCH, said: “We have been blown away by the exceptional quality and diversity of startups applying to our program this cycle. The level of maturity and progress of the ecosystem has taken a significant step forward, and the companies joining us are creating innovative tools and experiences that will greatly support the Web3 opportunities for the luxury sector.”

Blake Lezenski, Partner Program Director, Outlier Ventures, said: "We are really excited to kick-off the second cohort of the Dream Assembly Base Camp program with such an exceptionally talented cohort of founders. With FARFETCH's deep knowledge of the luxury industry and Outlier Ventures’ track record of accelerating best-in-class Web3 startups, these world-class innovators will have unprecedented support in developing their cutting-edge technology to meet the needs of luxury commerce.” 

The second cohort will be tailored to each startup and will focus on luxury data infrastructure, community tools, digital fashion experience, self-representation and sustainability. 

Start-ups will have direct access and support from a network of leading mentors from the fashion, technology and Web3 industries, as well as investors, in support of their future fundraising efforts.

Last year, in its inaugural year, the Dream Assembly Base Camp program welcomed eight start-ups from five different countries. The first program covered topics including luxury commerce, token design & economics, product roadmap, NFT & community strategy, amongst others.

Meet the second cohort:

Decommerce, (CH), https://www.decommerce.com/

Decommerce enables brands to collaboratively create the future of commerce with their communities. The protocol allows brands to host, engage, and reward their communities within brand-immersive experiences on their sites and apps.

Me Protocol, (AT), https://meprotocol.io

The Me Protocol is blockchain infrastructure that enables open, frictionless loyalty rewards to be exchanged across brands.

Nettle, (UK), https://nettlelabs.com

Nettle is a simpler, swifter and cheaper way to pay and reward, giving more to people and the planet. Nettle is the next step in the evolution of digital pay and loyalty rewards. It makes you and your customers net zero with every transaction, deepens customer engagement, and creates impact. The Nettle team has a unique blend of expertise and experience from Facebook, Moonpay, Discovery Channel and American Express. 

Numbers Protocol, (APAC), https://numbersprotocol.io/  

Numbers Protocol is a blockchain solution offering transparent tracking, authentication, and provenance for digital media, ensuring integrity and fostering trust within the digital media ecosystem.

Solaire, (US), http://my-solaire.com

Solaire is building commerce infrastructure on Web3 to connect and automate the retail industry and empower brands to aim to achieve higher revenue, richer data and improved operational efficiency. They have turned their Web3 protocols into a suite of APIs to seamlessly integrate with brands' existing tech stack, enabling them to capture all the benefits of Web3 technology without dealing with the complexity. 

SPIN by Lablaco, (IE), https://www.spin.fashion/ 

SPIN is the one-stop Web3 commerce enabler for fashion and culture, offering a unique plug-and-play 3D on-chain digital experience in AR and VR, which streamlines phygital (physical + digital) products, content, and data management all in one platform.

Wovn, (US), https://wovn.xyz

Wovn powers Web3 commerce for Creators, Enterprises and Brands. They improve customer relationships, engagement and transaction conversion through a comprehensive set of tools including a unified collector database, customer engagement tools, NFT minting and commerce surfaces.

For more information, please visit: https://outlierventures.io/base-camp/dream-assembly-base-camp/



Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. We intend such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding our expectations in relation to the Dream Assembly Base Camp and Web3 luxury commerce, as well as statements that include the words “will,” “improve,” “enable,” “provide,” “create,” or the negative of these terms and similar statements of a future or forward-looking nature. These forward-looking statements are based on management’s current expectations. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to the important factors discussed under the caption “Risk Factors” in our Annual Report on Form 20-F filed with the U.S. Securities and Exchange Commission (“SEC”) for the fiscal year ended December 31, 2022, as such factors may be updated from time to time in our other filings with the SEC, accessible on the SEC’s website at www.sec.gov and on our website at http://farfetchinvestors.com. In addition, we operate in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements that we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this release are inherently uncertain and may not occur, and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. Accordingly, you should not rely upon forward-looking statements as predictions of future events. In addition, the forward-looking statements made in this release relate only to events or information as of the date on which the statements are made in this release. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.


FARFETCH Limited is the leading global platform for the luxury fashion industry. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, FARFETCH began as an e-commerce marketplace for luxury boutiques around the world. Today the FARFETCH Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global platform. FARFETCH’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. FARFETCH offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses FARFETCH Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and Future Retail, which develops innovations such as our Connected Retail solutions.

For more information, please visit www.farfetchinvestors.com.

About Outlier Ventures

Founded in 2014, Outlier Ventures is the global leading Web3 accelerator, with a renowned reputation as the go-to authority for Web3 founders, investors and enterprise, to help shape the future of the Metaverse. 

Following huge growth, Outlier Ventures is the most active investor globally within the Web3 ecosystem (by volume), with a portfolio of 220+  startups from every region of the world across its Base Camp and Ascent programs, helping raise over $350m in seed funding across its various accelerator programs. Outlier Ventures has also supported the launch and growth of several crypto economies including Biconomy, Boson Protocol, Fetch.ai, Secret Network, Blox Move, and DIA Data. 

Outlier Ventures designs bespoke programs by its team of experts that help refine business strategy, product-market fit, community growth, token design and governance as well as an investor and mentor networks.

For more information, please visit www.outlierventures.io


Media Contacts:


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EVP Communications



Maela Jouy

Communications Manager



Outlier Ventures

Nicola Staines

Head of Communications