Looking for something truly unique, rare or incredibly hard to find? FARFETCH’s Fashion Concierge is at your Service
- New mobile-based service now gives all Private Client customers access to FARFETCH’s proprietary luxury sourcing service, Fashion Concierge, allowing them to source unique, rare or incredibly hard-to-find and even sold-out fashion and collectibles they won’t find anywhere else.
- FARFETCH Private Clients will have access to Fashion Concierge with the click of a button on the FARFETCH iOS app
LONDON, U.K. October 12, 2022 – FARFETCH Limited (NYSE: FTCH), the leading global platform for the luxury fashion industry, today announced the launch of Fashion Concierge for all FARFETCH Private Client customers to access a concierge service to help them source some of the world’s most unique luxury items.
Fashion Concierge is FARFETCH’s proprietary sourcing service offered exclusively to FARFETCH Private Clients. Private Client is FARFETCH’s top tier of client loyalty membership. The service enables Private Clients to access hard-to-find items - such as one-of-a-kind handbags or limited edition watches, fine jewellery as well as art and homewares - that are not yet available on the FARFETCH Marketplace and to source products from Fashion Concierge’s network of luxury supply partners.
Fashion Concierge was originally offered by invitation only to a selected group of Private Clients in 2017, enabling customers to access exclusive merchandise via their FARFETCH stylists. In 2020, the Fashion Concierge team launched a direct-to-consumer proposition to surface an exceptional assortment of exclusive items to the full Private Client customer base on the FARFETCH iOS app.
The full Private Client customer base will now have instant Fashion Concierge access with the click of a button. The client experience will be as simple and holistic as browsing on FARFETCH, but will engage Private Clients in a hyper-personal and loyalty-winning way to source the items they desire. Results of their requests will be communicated by email and push notifications, and the client will be prompted to check out. Additionally, Private Clients can request out of stock items priced over $1000 in their wishlist. The Fashion Concierge experience will be available on the FARFETCH iOS app.
Betty Huang, Vice President of Fashion Concierge, FARFETCH, said:
“We are thrilled to expand Fashion Concierge to our entire Private Client customer base. It is a service which is totally unique to FARFETCH and an incredible way for our clients to find the rarest and most desirable products in the world. For the clients we’ve served so far, it has been a valuable benefit of being a FARFETCH Private Client and we are delighted to now open the service to our entire Private Client base, with incredibly easy access to ask for what they desire. This foray into conversational commerce will streamline access to our global sourcing service, further revolutionising FARFETCH as the only luxury destination for our highest spending and most engaged customer segment."
ENDS
Note to editors:
FARFETCH Private Client is the highest tier of FARFETCH’s loyalty program, Access. To upgrade to the Private Client tier, customers need to spend £10,000/€12,000/$12,000 USD annually on FARFETCH.
About FARFETCH
Farfetch Limited is the leading global platform for the luxury fashion industry. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, Farfetch began as an e-commerce marketplace for luxury boutiques around the world. Today the Farfetch Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. Farfetch’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. Farfetch offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses Farfetch Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and Future Retail, which develops innovations such as our Connected Retail solutions.
For more information, please visit www.farfetchinvestors.com.
Media Contact:
Susannah Clark
EVP Communications