FARFETCH, the global marketplace for luxury, unveils its Modestwear Campaign for this Ramadan season, showcasing contemporary modest fashion, through fresh neutrals and new prints. This year’s campaign showcases a curated modesty edit, showcasing exclusive looks and collections from regional and international designers, all seen through the lens of prominent talent in the Middle East.
The heart of the campaign features Natasha Aris (@natashaaris) and Mohammed Alahbabi (@moalahbabi), two influential figures in the region’s fashion scene, who serve as the central stars of the shoot. With their distinct voices in fashion, Natasha and Mohammed embody the essence of modern modesty, bringing to life the collections' timeless elegance and cultural significance.
This campaign is further supported by exclusive content centered around the theme of family and togetherness. Natasha, Mohammed, and six other talented creators, come together to highlight the communal, spiritual and reflective nature of Ramadan.
The exclusive capsule collections are focused on bringing a fresh perspective to the season while keeping comfort, elegance and functionality at the forefront. Whether you're looking for tailored suits, striking kaftans, modest evening dresses, or luxurious loungewear, this curated collection provides customers with the freedom to be creative and has something for every occasion.
Some of the participating designers and brands include Brunello Cucinelli, Burberry, Dina Melwani, Jean-Louis Sabaji, La DoubleJ, Oscar de la Renta, Shatha Essa, Tuleen and more.
The exclusive capsule collections will be launching on January 29 and are available throughout March, exclusively on FARFETCH.com.
Participating designers:
Brunello Cucinelli, Burberry, Dina Melwani, Jean-Louis Sabaji, La DoubleJ, Oscar de la Renta, Shatha Essa, Tuleen and more.
For further information, please contact:
press@farfetch.com