MAD customise 10 Contax T2 Cameras for FARFETCH BEAT
- MAD restores and customises 10 original Contax T2 cameras in five unique new colourways
- Discontinued camera from the ‘90s brought back exclusively for FARFETCH BEAT
- Available only on FARFETCH, the limited edition cameras start from £4,500 GBP/5300.00 EUR/$5,200.00 USD
LONDON, U.K. October 26, 2022 – FARFETCH Limited (NYSE: FTCH), the global destination for modern luxury, today announces the fifth release from FARFETCH BEAT, the new concept retail series that introduces exclusive product experiences to an international audience.
For BEAT 005, MAD has produced an exclusive limited edition series of Contax T2 cameras in five unique new colourways:
- 2 x Contax T2 in Light Sand, Copper Suede and Desert Sand
- 2 x Contax T2 in Desert Sand, Flat Dark Earth and Benelli Sand
- 2 x Contax T2 in Multicam Dark Green, Fat Dark Earth and Benelli Sand
- 2 x Contax T2 in Graphite Black, Light Sand and Lemon Zest
- 2 x Contax T2 in Graphite Black, Aztec Teal and Battleship Grey
First loved by professional photographers for its top-quality build, manual aperture control, and beautifully sharp lens, the point-and-shoot Contax T2 has a continued cultural relevance and notable fans amongst leading creative voices, including Juergen Teller, Sofia Coppola, Daniel Arsham and Frank Ocean.
To celebrate and showcase this exclusive collaboration, FARFETCH created an intimate shoot in London with the model, actress and artist Aweng Chuol and film-maker and model Arnaud Lin taking selfies with their Contax T2 cameras demonstrating that they are the only accessory you need.
Ronojoy Dam, Global Director, Brand & Culture, FARFETCH said:
“Regardless of the hype, the Contax T2’s status as the cult point-and-shoot camera for over 30 years is built on its exceptional performance and results. After all, personal photographs are one of life’s greatest luxuries. Some say you can’t improve a classic, but MAD have proven otherwise with their visionary customisation of timepieces and jewellery, and they have done so again with this limited edition version of the camera.”
The T2 was first introduced in 1990 and is a cult classic; extremely solid build with simple ergonomics. The beautiful, solid metal chassis is made in Japan, coupled with the renowned Carl Zeiss T* multi-coated Sonnar 2.8/38 lens comprising 5 elements in 5 groups and user-friendly features. While it offers full automation, including Autofocus and Program AE, the Contax T2 was one of the most intuitive cameras of its era, featuring Aperture Priority AE selection, exposure compensation +/-2EV in ½ EV steps and manual focus on a dial. The given viewfinder of its time gave an impressive shutter speed and focus lock confirmation.
The limited edition collection will be available on 26 October from 9am CET/8am GMT, exclusively on FARFETCH priced at £4,500 GBP/5300.00 EUR/$5,200.00 USD/
Notes to editors:
2 x Contax T2 Light Sand / Copper Suede / Desert Sand
2 x Contax T2 Desert Sand / Flat Dark Earth / Benelli Sand
2 x Contax T2 Multicam Dark Green / Fat Dark Earth / Benelli Sand
2 x Contax T2 Graphite Black / Light Sand / Lemon Zest
2 x Graphite Black / Aztec Teal / Battleship Grey
Exclusively sold by NAMES.
Art Direction & Design: RND @ NAMES
Film: 35mm (135 cartridges), DX ISO 25 - 5000, Non-DX default ISO 100
Lens: Carl Zeiss T* Sonnar 38mm f/2.8
Aperture: f/2.8 - f/16
Shutter Speed: 8s - 1/500s
Exposure Compensation: +/-2 EV in 1/2 EV steps
Flash: built-in only, anti-red eye pre-flash option, range 0.7m - 3m at lSO100, recycle 3.5s
Battery: 1 x 3V CR123a or equivalent
Size: Width 119mm x Height 66mm x Depth 33 mm
295g without battery
Farfetch Limited is the leading global platform for the luxury fashion industry. Founded in 2007 by José Neves for the love of fashion, and launched in 2008, Farfetch began as an e-commerce marketplace for luxury boutiques around the world. Today the Farfetch Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform. Farfetch’s additional businesses include Browns and Stadium Goods, which offer luxury products to consumers, and New Guards Group, a platform for the development of global fashion brands. Farfetch offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses Farfetch Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and Future Retail, which develops innovations such as our Connected Retail solutions.
For more information, please visit www.farfetchinvestors.com.
EVP Communications, Global