London, 17 February 2021 – The Restory has joined forces with FARFETCH, the leading global platform for the luxury fashion industry, to power the platform’s aftercare, in the form of a new service called FARFETCH Fix. The services available will be provided directly by The Restory, the leading innovator in luxury aftercare, who have developed a wide range of techniques to repair and restore shoes, bags and leather goods.
This launch is part of the broader Positively FARFETCH strategy to become the platform for good in luxury fashion. Extending the life of luxury purchases is key to making the industry more sustainable, and aftercare services enable this by allowing customers to repair and revive their existing pieces rather than automatically looking to buy new ones. FARFETCH is committed to becoming “more circular than linear” by 2030, as part of it’s recently launched 2030 sustainability goals, and growing services like FARFETCH Fix that enable the circular economy is key to meeting this target.
Using the service is easy. Customers can book a collection for the items they want restored directly from within the FARFETCH website. The Restory will then securely transport the client's items to their London-based atelier, where their team will assess the items and quote for their recommended services. Following approval from the customer, The Restory's elite team of specialist artisans will then begin the required work. Once complete, the items are returned, beautifully packaged, to a preferred address.
Founder and CEO of The Restory, Vanessa Jacobs, says of the launch:
We’ve long drawn inspiration from FARFETCH’s mix of excellence, purpose and boldness. To power the new FARFETCH Fix platform, and further the mission of more thoughtful consumption on this scale, is the culmination of years of hard work. I’m so proud of this partnership and of my team. FARFETCH will help a global community of luxury enthusiasts fall in love with their favourites all over again.
Director of Sustainable Business at FARFETCH, Tom Berry, says of the launch: We are delighted to partner with The Restory to offer our customers access to the very best luxury restoration service, with FARFETCH Fix. Part of the FARFETCH ethos is to be the platform for good - championing initiatives that make fashion more sustainable. This partnership with The Restory will allow our customers to cherish their pieces for a little longer and hopefully also make more thoughtful purchases.
As the fashion landscape continues to grow and evolve, The Restory proves how integral aftercare is. The Restory has transformed the market by creating a brand experience that combines the art of the craft with the power of technology. The Restory empower consumers to invest in the brands they love, by providing trusted aftercare to make them last.